Programme: CBC SRB-MNE 2014-2020
Call for Proposals: 2nd
Contract No. 48-00-00079/2019-28-8 signed on 07/04/2021
Project Title: ZDRAVKO: Promoting healthy living in the cross border region of Serbia and Montenegro
Specific objective of the Programme: 1.2. Strengthening social and cultural inclusion of vulnerable groups
Programmes’ result: 1.2.1: Better services – Increased access to social and cultural services for vulnerable/excluded groups
Project budget: Total contract amount (€):


Contracted amount(€) and

% of total contract amount:

158,281.34 134,539.14 (85,00%)
Beneficiaries of funds: Lead applicant: Co-applicants:
Sindikat zaposlenih u zdravstvu i socijalnoj zaštiti Srbije  Samostalni sindikat zdravstva Crne Gore
Location of the action: SRB: MNE:  
Nova Varoš, Priboj, Prijepolje, Sjenica Bijelo Polje, Berane, Mojkovac
Target groups: The users of health services, trade unions, health services providers and experts from private, public and civil sector who will be educated for implementation of health promotion services.
Commencement date and project duration: 01/07/2021; 24 months
Overall objective: Improvement of health of population in cross-border region of Serbia and Montenegro by reducing behavioural, biomedical and socio-medical risk factors and creation of supportive environment enabling citizens’ active and healthy ageing and disease prevention.
Specific objective(s): 1.Improving knowledge and attitudes on importance of healthy nutrition and physical activity

2. Promotion of physical and reproductive health by using youth and adult education and advisory

Estimated results: 1.1. Programmes (health and nutrition, health and physical activities and reproductive health and prevention) promoting healthy lifestyle and prevention activities developed

1.2. Schools institutions, organizations and companies mapped for implementation of programmes

1.3. Education and advisory activities organized

1.4. Programme and campaign for regular physical activity organized 2.1. Programmes and on-line tools on reproductive health and prevention developed

Main activities

(in relation to the estimated results of the action):

WP0 Joint Project Management activities: coordination, monitoring, evaluation, reporting, Kick off meeting, 6 periodical meetings with local actors and follow up conference) WP1 Action 1: Health and nutrition adapted to natural characteristics and dietary of targeted region

(Op 1.1.) Development and adaptation of nutrition for better health of population according to natural and available resources for youth (school kids) and working population

(Op 1.2.) Targeting and selection of schools and companies who will join the ZDRAVKO programme

(Op 1.3) Training for 20 experts – multipliers who will deliver workshops and seminars in the targeted region

(Op 1.3.) Delivery of 4 workshops for school teams and 16 seminars in companies/institutions from ZDRAVKO Region WP2 Action 2: Health and physical activities – mapping of walking/hiking roots in the ZDRAVKO Region and promotion of outdoor activities

(Op 1.4.) Mapping out hiking/ walking roots in the targeted region

 (Op 1.4.) Preparation of campaign – promotion of regular physical activities

(Op 1.4.) Delivery of the walking tours and routs – “Hiking with Zdravko” and promotion activities

WP3 Action 3: Reproductive health and prevention

(Op 2.1.) Adaptation and preparation of the programmes for youth and adults – action and prevention and preparation of on-line application for youth – how to be safe / tips and tricks

(Op 2.2.) Targeting and selection of community organizations and institutions for the purpose of delivery of programme

(O.p 2.3.) Training for 20 multipliers and volunteers who will deliver programmes targets – to women at work, from the villages, health care institutions etc.

(Op 2.3.) Delivery of 16 workshops to women from different geographical areas, education and work background