The programme general objective is to promote good neighbourly relations, foster Union integration and strengthen the social, economic and territorial development of the programme cross-border area by improving health and social care services and developing sustainable tourism.

The specific objectives, and types of activities are defined per thematic priority as follows:

Thematic priority 1: Employment, labour mobility and social and cultural inclusion across borders
Specific Objective 1: To improve the quality of public health and social services for inclusion of marginalised groups in the programme area
Result:

Enhanced quality of and access to health services for marginalised groups

Result:

Upgraded quality of social services for marginalised groups

Indicative list of Activities
– Activities aiming at improvement of existing health services  and         their accessibility, diversity and inclusiveness                                    

–  Small  scale investments in equipment  and/or renovation/adaptation/accessibility of facilities for provision of service                

– Joint capacity building of public service providers, based  on  needs  assessment and rofessional learning and development plan                   

– Pilot initiatives focusing on the joint development of new  solutions (services, tools,  programmes,e.g. joint services delivery, strengthening of health care for  vulnerable  groups,  inter-municipal  approach, development      and        implementing ICT solutions beneficial  to improve public    health    services), including, but not limited to: mobile teams, hot lines, intersectional approach; pilot initiatives encouraged to  include  relevant CSOs  working directly  with vulnerable groups                                 

– Activities aiming at improvement of existing or introducing new gender and diversity sensitive and inclusive social services and their accessibility

– Youth-driven activities promoting social innovation related to social and active inclusion

– Pilot initiatives focusing on the joint developmentof new solutions for social inclusion (services, tools, programmes, e.g. joint services delivery, strengthening of social care for vulnerable groups, intermunicipal approach, development and implementing ICT solutions beneficial to improve access to and quality of social care services, intersectional mobile teams, community-based services, hot lines);

–  Joint capacity building of service providers for delivering quality services for marginalised groups

– Small scale investments in equipment and/or renovation/adaptation or accessibility of facilities for provision of services

– Cross-border identification and exchange of good practices in the field of social/active inclusion

– Exchanging knowledge, best practices, and information between participating institutions, CSOs and volunteers

 

Thematic priority 2: Encouraging tourism and cultural and natural heritage
Specific Objective 1: To enhance and promote commonly coordinated cross-border tourism offer based on a protected cultural and natural heritage
Result:

Commonly developed touristic offers commercialised

Result:

Improved common protection and promotion of cultural and natural heritage

Indicative list of Activities
–  Small scale investments in conservation of natural and cultural heritage sites, related to infrastructure for visitors and its accessibility (e.g.walking paths, equipping visitor centres, cycle routes, signing and lighting, health paths..), development of tourist attractions accessible to persons with disabilities (e.g. stairs, restrooms,access points…)

– Investments in new exhibition and interpretation methods, including accessible digital solutions and interpretation

– Creation, improvement and connection of local offers (food, crafts, accommodation and other services), especially exploring community-based forms of tourism/offers

– Complementing specific thematic products (e.g. hiking, biking, culture, nature), with special focus to women-led product providers

– Integration of local offers itineraries, packages

– Skills development for raising quality of services, particularly focused on women and youth

– Activities for developing and accrediting curricula for matching the needs of labour market demand in the tourism sector

– Introduction of quality standards

– Destination management and promotion

– Establishment of common structures to coordinate and promote CB tourist products

– Joint branding strategy, marketing actions, digital marketing

– Support to innovative solutions in tourism and related sectors (e.g. introduction of a holistic approach for the development of rural areas, connecting everything that the area has to offer into one consolidated offer, green energy, ICT…)

– Capacity building of employees

 

– Activities related to set up of cross-border platforms and networks, such as: cross-border mapping of common cultural heritage, identification of good practices in the conservation, protection and valorisation

– Provision of capacity building on preservation, promotion and management of cultural and natural heritage

– Preparation of joint programmes leading to qualifications in tourism and cultural and natural heritage

– Investments in restoration, accessibility and revitalisation of cultural heritage

– Investments in protection of natural heritage and value

– Common management of cultural and natural heritage

– Promotion of cultural and natural heritage

– Developing and organising cultural co-operation activities in the border region – people to people actions (e.g. festivals, artistic manifestations and events/mobile exhibitions, sport programmes, knowledge transfer…)

–  Joint planning, awareness campaigns and other activities of risk management on cultural and natural sites of touristic relevance

– Pilot small scale interventions (e.g. building flood defence canals, sanitation of riverbanks, afforestation) on cultural and natural sites of touristic relevance

Result:

Increased cooperation among tourist operators, service providers and organic agricultural producers to jointly contribute to further tourism development

Indicative list of Activities
– Activities related to support for organic food producers/farms especially women and persons belonging to vulnerable groups

– Integration of businesses in existing/new networks related to organic agriculture

– Developing clusters of agricultural (organic) producers

– Developing tourism supply chains for organic products