Misterious ways of faith from Lim to Zeta

PROJECT OVERVIEW
Programme: CBC SRB-MNE 2014-2020
Call for Proposals: 2nd
Contract No. 48-00-00079/2019-28-6 signed on 16/03/2021
Project Title: MISTERIOUS WAYS OF FAITH FROM LIM TO ZETA
Specific objective of the Programme: 3.1. Improving capacities for exploiting tourism potentials of the programme area
Programmes’ result: 3.1.1: Joint tourist products enhanced
Project budget: Total contract amount (€): Contracted amount

EU (€)

and

% of total contract amount:
410.430,38 336.552,91

82,00%
Beneficiaries of funds: Lead applicant: Co-applicants:
Tourist organization of Priboj, Serbia  Diocese of Budimlje and Nikšić, Montenegro
Location of the action: SRB: MNE:
Priboj Municipality Nikšić Municipality
Target groups: Tourist service providers, Public institutions in tourism sector, Religious organizations, (TO Priboj, Diocese of Budimlje and Nikšić, Priboj municipality, Diocese of Mileševa, Nikišić municipality, Pribojska spa helth centre,  63 tourism households in Pribojska spa, Monastery st. Nicholas, tourism workers, tourist in border area, unemployed, souvenir producers, pilgrims, transit tourists, spa and wellness tourists) 
Commencement date and project duration: 01/04/2021, 27 months
Overall objective: To contribute to the improvement of capacities for exploiting tourism potential  through joint integration, realization and development of religious  tourism potentials and improving the institutional and human capacities of the cross border area
Specific objective(s): To contribute to creating joiint cross border religious tourism product through new elements: tourism infrastructure, promotion, people network, skils and knowledge
Estimated results: Result 1.1.1: Conditions for sustained operation of one joint religious tourism product of the cross – border area created through the new tourist infrastructure and superstructure, better informing of the tourists, high level of service and better promotion of joint tourism product and higher visibility of the area.   

Result 1.1.2.: Enhanced human capacity and  established institutional cross-border cooperation between partners in the religious tourism sector

Result 1.1.3: Improved joint religious tourism offer successfully promoted
Main activities

(in relation to the estimated results of the action):

 1.1.1.1    Adaptation and equipping of historic villa in Nikšić city core for the purpose of pilgrimage/cultural center

1.1.1.2    Construction and equipping of visitor centre in Priboj Banja complex

1.1.1.3. Developing and creating souvenirs collection reflecting religious tourism potentials of target area

1.1.1.4 Conducting one joint cross-border conference related to challenges in contemporary religious tourism in target area

1.1.1.5 Developing of itinerary for the improved joint cross-border religious tourism tour

1.1.1.6 Creating and distributing a handbook on religious tourism.

1.1.2.1 Conducting one joint capacity building cross-border seminar in presentation of cultural, historic and religious heritage

1.1.2.2 Conducting one joint capacity building cross-border hospitality training

1.1.2.3 Licencing 3 tourist guides as a qualified tourism workers

1.1.2.4 Conducting two cross-border study visits

1.1.3.1 Presentation of joint cross-border religious tourist product on regional tourism fairs 

1.1.3.2 Organizing 2 promo tours of the improved joint cross-border religious tourism tour itinerary

1.1.3.3 Creation and publication of promotional videos

 1.1.3.4 Staging press conferences         

1.1.3.5 Creation and distribution of promo material
Achieved results:
 
  • Adapted and equipped a historic villa in Nikšić as a pilgrimage and cultural center for religious tourists.
  • Constructed and equipped a visitor center in Pribojska Banja with accommodation units, information services and souvenir facilities.
  • Developed and distributed a joint souvenir collection inspired by the religious and cultural heritage of the cross-border area.
  • Produced and distributed 200 souvenir kits for visitors and tourists.
  • Developed 3 cross-border religious tourism itineraries connecting major monasteries and pilgrimage sites in Serbia and Montenegro.
  • Piloted a joint cross-border religious tourism tour.
  • Developed 1 new joint cross-border religious tourism product.
  • Included the new tourism product in the offers of local tourism agencies.
  • Organised a cross-border conference on contemporary religious tourism challenges with participation of tourism stakeholders and religious institutions.
  • Produced and distributed 1,000 copies of the bilingual Religious Tourism Manual.
  • Organised joint cross-border trainings for tourism workers and hospitality staff.
  • Enhanced capacities of hospitality workers in preparing and serving food according to religious standards and cultural sensitivities.
  • Increased competitiveness of tourism service providers in the cross-border area.
  • Strengthened capacities of tourism organisations and institutions involved in religious tourism development.
  • Organised cross-border study visits for tourism stakeholders from Serbia and Montenegro.
  • Promoted the joint tourism offer at international tourism fairs in Belgrade and Budva.
  • Organised media tours and promotional visits for journalists and tourism stakeholders.
  • Organised 6 press conferences and multiple promotional events during project implementation.
  • Produced a 60-minute promotional documentary film about the project and religious tourism offer.
  • Produced and distributed promotional materials, including brochures, handbooks, T-shirts, caps, folders, bags, notebooks, mugs and roll-ups.
  • Developed a unified visual identity and branding for the cross-border religious tourism offer.
  • Increased visibility of the cross-border region as a religious and cultural tourism destination.
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