Programme: CBC SRB-MNE 2014-2020
Call for Proposals: 2nd
Contract No. 48-00-00079/2019-28-3 signed on 22/12/2020
Project Title: Thematic journey through Heritage Corridor from Serbia to Montenegro – CREATIVE TWINNING
Specific objective of the Programme: 3.1. Improving capacities for exploiting tourism potentials of the programme area
Programmes’ result: 3.1.1: Joint tourist products enhanced
Project budget: Total contract amount (€): Contracted amount EU (€) and % of total contract amount:
€ 351.279,99

€ 298.409,99


Beneficiaries of funds: Lead applicant: Co-applicants:
SRB: Regional Agency for Spatial and Economic Development of Raški and Moravički Districts, Kraljevo MNE: Center for Sustainable Tourism Initatives, Podgorica
Location of the action: SRB: MNE:
Raski and Moravicki District, Municipalities of Ivanjica, Raska and Kraljevo Municipalities in National Parks Durmitor, Biogradska Gora and Prokletije; Municipality of Rozaje
Target groups: Regional and local authorities; Tourism Boards (TB)/departments and their employees; Institutions for the management of natural and cultural heritage; Private operators in tourism; Rural households and unemployed persons; Cultural and folk associations and institutions.
Commencement date and project duration: 01/03/2021, 24 months
Overall objective: To contribute to improvement of the quality and diversification of the tourism offer building on natural and cultural heritage at bordering rural areas of SRB and MNE
Specific objective(s): To develop a know-how model for preserving, valorising, interpreting and integrating heritage sites along nature trails into comprehensive natural and cultural tourism offer, and to jointly promote them.
Estimated results:
  • R1 Cross-border tourist cluster formed with the aim to create a recognizable thematic tourist offer “CREATIVE TWINNING” which connect 4 key heritage sites in SRB to 4 twining sites in MNE;
  • R2 Light visitor and access infrastructure arranged to support the development of key products (sign posting and heritage interpretation routes for tourism purposes);
  • R3 Built capacity of target groups regarding development and management of identified heritage assets and its potential to spill off and improve economic and social environment of CB area
  • R4 Joint marketing campaign implemented
Main activities

(in relation to the estimated results of the action):

A1. Project management, monitoring and evaluation (R1-4)

A2. Mapping, identification and interpretation of joint tourism offer

  • 2.1 Detailed assessment and analysis of tourism assets in project target area /mapping
  • 2.2. Development of joint tourism itineraries
  • 2.3. Joint tourism itineraries/thematic routes interpretation and valorisation

A3. Installation of light visitor infrastructure and small-scale works

  • 3.1. Development of twinning thematic routes in SRB and MNE
  •  3.2. Small scale interventions along nature trails which connects sites of interests and thematic routes

A4. Educational activities and workshops

  • 4.1. Training for guides interpreting natural/cultural heritage sites
  • 4.2. Training in sustainable management of cultural/natural heritage

A5. Joint media campaign and visibility actions (R1-4)