Joint actions for rural tourism development

PROJECT OVERVIEW
Programme: CBC SRB-MNE 2014-2020
Call for Proposals: 3rd
Contract No. 48-00-00163/2021-28-7  signed on 28.07.2023
Project Title: Joint actions for rural tourism development
Specific objective of the Programme: 3.1. Improving capacities for exploiting tourism potentials
Programmes’ result: 3.1.2 Complementary products and services developed
Project budget: Total contract amount (€):

 

 Contracted amount

EU (€)

and

% of total contract amount:
264.724,74 225.016,03 (85%)
Beneficiaries of funds: Lead applicant: Co-applicants:
MNE: Regional Development Agency for Bjelasica, Komovi and Prokletije

 

Municipality of Savnik

 

 SRB: Local tourism organisation “Zlatar”, Nova Varoš
Location of the action: MNE: SRB:
Šavnik, Žabljak, Pljevlja, Mojkovac, Plužine, Nikšić Nova Varoš
Target groups: TG1: Households in rural cross border area with population of approximately 1000 people

TG2: Rural population in cross-border area (20000 of them)

TG3: Domestic and foreign tourists (approximately 10000 of them)
Commencement date and project duration: 24 months
Overall objective: To improve capacities for exploiting tourism potentials of the programme area
Specific objective(s): To diversify tourism offer of cross-border area building on natural and cultural heritage
Estimated results: 1. Improved infrastructure and capacities for rural tourism development in cross border area

2. Unique values of cultural and natural sites as drivers for tourism development promoted
Main activities

(in relation to the estimated results of the action):

 1.1 Research conducted in at least 70 rural areas that have potential for tourism offer

1.2 Establishment of thematic trails

1.3 Specific small scale infrastructure improvements in at least 40 locations

1.4 Trainings on provision of tourism services

2.1 Development of printed promotional materials and video

2.2 Upgrade of web portals with information on newly developed offer

2.3 Organization of familiarization trip for tour operators to present new services
Achieved results:
  • Organised 51 capacity-building events, including field visits and trainings for tourism service providers.
  • Reached and trained 328 participants from Serbia and Montenegro through field visits and training activities.
  • Improved capacities of tourism stakeholders in hospitality, service diversification, customer relations and sustainable tourism practices.
  • Organised joint and local trainings in Serbia and Montenegro.
  • Developed small-scale tourism infrastructure, including 20 resting points, 12 camping sites, 5 wild herb gardens, 5 info boards, 32 info boards for katuns.
  • Procured 10 e-scooters and 10 e-bicycles to diversify the tourism offer in Nova Varoš.
  • Produced and distributed promotional materials, including brochures, visibility materials, branded items and promotional videos.
  • Produced 3 promotional videos for tourism promotion and project visibility.
  • Upgraded the websites www.katunroads.me and www.zlatar.org with project-related content.
  • Achieved 2,400 visits to tourism websites and project-related web pages.
  • Organised 3 promotional events, including conferences and a fam trip.
  • Reached 121 participants through promotional and information events.
  • Achieved 53,892 views through social media promotion activities.
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