Via Ferrata CLimb to Unveil Beauty of Piva and Ibar (Via Ferrata CLUB)

PROJECT OVERVIEW
Programme: CBC SRB-MNE 2014-2020
Call for Proposals: 3rd
Contract No. 48-00-00163/2021-28-9  
Project Title: Via Ferrata CLimb to Unveil Beauty of Piva and Ibar (Via Ferrata CLUB)
Specific objective of the Programme: 3.1. Improving capacities for exploiting tourism potentials
Programmes’ result: 3.1.2 Complementary products and services developed
Project budget: Total contract amount (€):

 

 Contracted amount

EU (€)

and

% of total contract amount:
288,643.10 244,798.21 (84.80 %)
Beneficiaries of funds: Lead applicant: Co-applicants:
MNE:

Municipality of Pluzine

Nature park Piva

 SRB:

Municipality of Tutin

NGO InTER
Location of the action: MNE: SRB:
Regional Nature Park Piva, Plužine Municipality Raska District, Tutin Municipality
Target groups: – Local authorities and tourism organizations, Plužine and Tutin (~30)

– Youths from Plužine and Tutin (~100);

– Tour operators, outdoor/mountaineering clubs, outdoor influencers and journalists interested in active and trans-border tourism (~50);

– Local businesses benefiting from increased number of tourists (~50).
Commencement date and project duration: 12 months
Overall objective: To contribute to utilization of tourism potentials and increase cross-border cooperation between communities of Montenegro and Serbia;
Specific objective(s): To enhance cross-border cooperation between Plužine and Tutin through utilization of local natural potentials for developing complementary and attractive products and services in active tourism
Estimated results: R1: Via Ferrata facilities in Plužine and Tutin installed and ready to use; R2: Increased capacity of local youth to provide guide and rescue services for visitors at Via Ferrata in Plužine and Via Ferrata in Tutin;

R3: Via Ferrata in Plužine and Tutin promoted among tour operators, outdoor/mountaineering clubs and potential visitors;

 R4: Increased visibility of cross-border cooperation, and project results promoted according to EU rules.
Main activities

(in relation to the estimated results of the action):

 WP1: Installation of Via Ferrata in Plužine and Tutin:

Installation works on Via Ferrata in Plužine and in Tutin;

WP2: Capacity Building for Service Provision:

Joint training for local youth who will provide tourist guiding and rescue services on Via Ferratas;

Purchasing equipment for guides/rescue and visitors;

Study visit trips to Via Ferrata sites in Serbia, Montenegro and Kosovo*.

 WP3: Promotion of New Tourist Products:

Organization of FAM trip for tour operators;

Creation of video and printed promo material;

Organizing Via Ferrata opening events in Plužine and Tutin;

Design of the project visibility material (logotype, roll ups, leaflets, infographics);

Organization of press conferences (in Plužine and Tutin – 2 events); Organization of project launching events (in Plužine and Tutin); Promotion of projects results in media, social networks, roundtables and conferences, etc.
Achieved results:
  • Developed 2 new via ferrata routes in Plužine and Tutin.
  • Marked and improved 12 km of hiking trails connected to via ferrata routes.
  • Organised a multi-day capacity-building training for via ferrata guides and rescue teams.
  • Trained 20 participants from Serbia and Montenegro for guide and rescue activities.
  • Strengthened capacities of 26 participants through additional project activities.
  • Procured 30 sets of via ferrata climbing equipment for tourism and training purposes.
  • Organised 3 study visits to via ferrata sites in Serbia, Kosovo* and Montenegro.
  • Conducted study visits for 20 participants from cross-border municipalities.
  • Organised 7 promotional and information events, including launch events, press conferences, opening ceremonies and a fam trip.
  • Reached 482 participants through conferences, promotional events and study visits.
  • Produced and distributed promotional materials, including 3,000 leaflets, 100 posters, 17 videos, 200 promo packages and branded promotional items.
  • Achieved strong online visibility with 11,615 social media shares and 45,488 social media likes.
  • Published 50 media reports and articles during project implementation.
  • Reached 1,729,609 people through social media promotional campaigns and tourism influencer cooperation.
  • Signed 1 cross-border partnership agreement between project partners.
  • Established 1 inter-sectoral partnership between municipalities, CSOs and the Nature Park.
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