The Cult Bike Route project was presented at the leading bike event in Europe, gathering mountain bike enthusiasts from all over Europe – the Garda Trentino Festival – which took place from April 28 to May 1 in Riva del Garda (Italy).

This year, the event had over 70,000 registered visitors, who during the four festival days discovered the novelties from the world of cycling presented by 200 brands and 29 other exhibitors, including CBR.

At the event, a noticeable interest was registered in the Cult Bike Route, an 800 km cycling route along the 14 border municipalities of Serbia and Montenegro and its first promotional tour organized in the first week of July 2023.